The three-year agreement between the destination and exhibition company will create The Festival of Connoisseurs (TFOC), a collection of business events aimed at luxury sectors including yachts, travel, jewellery, supercars, art, property, private aviation, wellness, spirits and fine dining.
“This partnership is of great significance,” said HKTB chair Dr. Peter Lam.
“It not only elevates Hong Kong’s position as a premier global destination for high-end MICE tourism, but also affirms the city’s vital role as a ‘super-connector’ and a ‘super value-adder’ between the Chinese Mainland and the world.
“At the same time, the collaboration drives the development of Hong Kong’s high-end tourism market and helps attract more international brands and high-value visitors to the city.”
The events within The Festival of Connoisseurs are expected to be spread over various venues in Hong Kong and grow in scale and reach over time. The collective event is to be a flagship for Hong Kong.
“Hong Kong has been at the heart of Informa’s story in Asia for over three decades,” said Informa Markets Asia CEO and president, Margaret Ma Connolly.
“In that time, we have grown alongside this city — through its transformations, its resilience and its continued reinvention as one of most influential business destinations in the world.
“The decision to launch The Festival of Connoisseurs here is not simply a commercial one.
“It is a profound statement of conviction.
“We believe Hong Kong stands as the sovereign gateway between the world’s second largest economy and the global stage, where the Eastern prosperity meets the Western artistry.
“By bringing together the resources, know-how and expertise of Informa’s global luxury portfolio — from the world’s most prestigious boat shows to the finest jewellery fairs, from the exclusive private aviation platforms in Dubai to the spectacular supercar showcases in Monaco — and anchoring them here in Hong Kong, we are establishing Asia’s definitive luxury show platform for the long term.”
