INVNT, which has an office in Sydney, will be combined with Nth Degree subsidiary Nth Degree Events to form a new agency under the INVNT brand.
INVNT’s co-founder Kristina McCoobery will lead the new agency alongside members of the Nth Degree Events team, including Robert Lowe, its new chief client officer, and Lisa Ramsey.
“We’re excited to welcome INVNT and their entire team to the Nth Degree family,” said Nth Degree CEO, John Hense.
“As the market for experiential services continues to accelerate, we’re bringing together the exceptional creative talent and leadership of INVNT with Nth Degree’s proven team, strengthening an already formidable platform company – one that will help global brands tell bigger stories and deliver them with more confidence than ever before.”
Adds Lowe: “Nth Degree Events clients have been increasingly seeking the kind of services that INVNT delivers, and we’re excited to bring these capabilities to our exceptional customer base including some of the biggest names in consumer and technology markets.”
While Nth Degree operates across 30 US markets, INVNT comes with offices across the world, including in London, Singapore, Mumbai, Dubai and Stockholm. The acquired company has its headquarters in New York, with additional offices in several other US cities, alongside its international presence.
“Clients today are increasingly seeking integrated agency partners that can deliver high-touch service and accountability all the way from strategy and creative to production and operations,” said McCoobery.
“Adding the capabilities of Nth Degree Events to INVNT’s suite allows us to address that need.”
The acquisition had private equity backing, from Shamrock Capital, which first invested in Nth Degree in 2024.
