The agency, which has offices in Manchester and Edinburgh, will fold into FCM Meetings and Events, while retaining its own brand and its leadership team.
The agency is expected to have turnover of approximately £18 million (AU$34.4 million) in the 2026 financial year.
“Fresh is a quality business, with a strong market reputation and blue-chip client roster, that elevates our position in an attractive sector and gives us a broader capability to support our corporate customers,” said Flight Centre Travel Group manager director Graham Turner.
“With Fresh’s addition, we can deliver a fully integrated M&E offering in the UK, reduce reliance on external suppliers and capture more value within the group.
“This acquisition helps us deepen relationships with our corporate clients by offering more of the services they need in one place – creative, production and travel management delivered seamlessly.
“Fresh unlocks meaningful growth opportunities on both sides of the relationship, from cross-selling into our UK corporate customer base to supporting Fresh’s clients with our global travel capabilities.”
Fresh Approach’s CEO, Lee Harris, said the 65-strong team was “delighted to join such a reputable organisation and to accelerate our global presence while retaining the local knowledge and expertise that our clients value”.
“Our capabilities will work in unison to remove the friction between planning and creation, all underpinned by strategic thinking and world class creative,” said Harris.
“This integration allows us to provide a premium, scalable service that delivers visibility, the wow factor and, most importantly, strong returns on investment.”
The cost of the acquisition was not disclosed.
