Produced in partnership with Brisbane Economic Development Agency
Far from being just another conference location, Brisbane offers associations a dynamic environment for growth, collaboration and long-term impact.
Over the past four years, the city’s economy has surpassed $200 billion, with employment rising by more than 274,000 jobs since 2020.
Growth is strong across sectors vital to associations, including health, logistics, construction and tourism, driving delegate demand and vibrant event ecosystems.
Looking ahead, Greater Brisbane’s major projects pipeline is valued at more than $100 billion, and the economy is forecast to reach $275 billion by 2041, creating opportunities for associations to engage with an ambitious, forward-looking city.
Brisbane’s knowledge economy, now worth an estimated $39 billion, further enhances its appeal.
The city’s workforce is growing faster than any other Australian capital and is anchored by world-class institutions such as the University of Queensland, recently named Australia’s best university and 30th globally by TIME Magazine.
This makes Brisbane a hub for researchers, innovators and professional communities, empowering associations to deliver high-value conferences, symposia and thought leadership forums with impact far beyond a single event.
BEDA goes beyond bidding support, acting as a strategic partner to help national associations host impactful conferences. The team engages early, shapes programs for member outcomes, connects organisers with key partners and ensures events create lasting value and legacy.
Brisbane’s thriving experience economy also supports pre- and post-event programs.
With award-winning dining, unique cultural attractions and vibrant entertainment districts, associations can extend delegate stays, enhance engagement and create memorable experiences.
Brisbane’s status as the host city for the 2032 Olympic and Paralympic Games, combined with recognition as the Best Event Destination at the 2025 C&IT Awards, further reinforces the city’s global reputation.
Brisbane isn’t just rising – it’s becoming a strategic hub where association goals align with economic opportunity.
To discover how Brisbane can bring your event to life and how the BEDA Business Events team can support you every step of the way, visit choose.brisbane.qld.au.
