The Amway Distributor Seminar is set to deliver $40 million into New Zealand’s economy.
The group will travel in waves, with the main program to take place in Auckland and Queenstown, with visits to thermal springs destination Rotorua and New Zealand’s highest mountain, Mount Cook.
The program includes training sessions, reward activities, a half-day business meeting and a gala dinner.
Winning the event for New Zealand was a collaborative effort between multiple destination bureaux and business events operators. On the destination side, Tourism New Zealand and Auckland Unlimited were both involved.
“Securing the Amway China visit is not only a win for our industry but will help to provide a cash injection into New Zealand’s retail, accommodation, hospitality and transport sectors during our off-peak season,” said Tourism New Zealand’s chief executive, Rene de Monchy.
“Tourism’s contribution is critical to New Zealand’s economic recovery.”
Head of Auckland Convention Bureau, Ken Pereira, said Auckland had been a popular destination for Chinese visitors for some time.
“We cannot wait to welcome Amway China’s distributors to Auckland for the first time, extend our manaakitanga, and showcase the amazing experiences and attractions across our region,” he said.
“A business event programme of this scale will deliver a range of significant outcomes for our region, and we look forward to working with Amway China to demonstrate how Auckland delivers a world-class experience in a sustainable and culturally meaningful manner.”