The walls and floor activation opportunity measures 55m2 and offers 4K resolution to create immersive experiences in a major thoroughfare of the venue.
The LED floor also has significant load-bearing capacity enabling the showcase of cars or other machinery.
“Our ICC Sydney team strives to be more than a venue and this is more than a display – it’s a stage for storytelling,” said ICC Sydney’s CEO, Adam Mather-Brown.
“We’ve designed the immersive LED Activation Zone to provide a sensory brand experience that’s highly engaging and a premium opportunity for clients to stand out in one of the most high-traffic areas of ICC Sydney.”
The curved walls of the LED zone are 9.5m by 3m – with the join of the two walls designed to be virtually indistinct, while the floor is 5m by 5m.
The zone is available to be bought and activated by both in-house event clients and external brands looking to attract the attention of event attendees.
Currently the activation zone is running visuals created by ICC Sydney’s in-house AV team, demonstrating what can be achieved in collaboration with that team. External content teams can also be used to develop content tailored to the specs of the installation.
“In addition to our recent investment in production equipment, we’ve broadened our capacity to deliver experiential activations – and ICC Sydney’s immersive LED Activation Zone can be engineered for maximum impact,” said ICC Sydney’s director of audio visual services, Brian Nash.
“Whether you want to showcase a product launch or create an immersive scene around your brand, our in-house content creation expertise coupled with this LED screen technology can deliver bold experiences that leave a lasting impression.”