This is Gold Coast (TIGC) is an annual event for Destination Gold Coast to build its local business events pipeline. The 2022 famil garnered the region a record in business lead value.
“Last year, our TIGC familiarisation generated an impressive $47 million in leads for the city,” said Destination Gold Coast interim COO Rachel Hancock.
“We look forward to generating another record-breaking result on the back of this year’s familiarisation program.
“The Gold Coast is continually growing and transforming into one of the nation’s most vibrant destinations for conferences, meetings and incentive travel groups as well as growing a reputation as one of the most accessible and inclusive cities in Australia.
“TIGC23 presents an opportunity for professional conference organisers and decision-makers, to experience the city’s wealth of business event products, surrounded by incredible natural landscapes and world-class experiences that will stimulate the imagination, growth and development for their delegates,” said Hancock.
The Gold Coast is traditionally one of the strongest performing business events destinations in Australia and is in the midst of a luxury revival, with the first JW Marriott property opening on the coast in 2020, The Langham, Gold Coast opening in 2022 and Ritz-Carlton and St. Regis hotels scheduled to debut in 2026 and 2027 respectively.
Applications are still open for planners who are considering the Gold Coast for future events.
The famil has strong support from the region’s business events community with the likes of Gold Coast Convention and Exhibition Centre, The Langham, Gold Coast, Village Roadshow Theme Parks, The Star Entertainment Group, Burleigh Pavilion, Dorsett Gold Coast, JW Marriott Gold Coast Resort and Spa, QT Gold Coast, Novotel Surfers Paradise, Moreton Hire, Exponet and Dreamweaver Creative Corporate Events all partnering with the three-day event.
The event will take place from August 14 to 16.