The annual meeting for New Zealand’s business events industry association is being held in New Plymouth for the first time. More than 170 members of the industry are expected to attend.
Following the introduction of a major strategy document for business events in New Zealand over the next decade earlier this year, the content of the BEIA conference will be forward looking.
The event is also drawing some political muscle, with the opening session to feature New Zealand’s tourism and hospitality minister, Matt Doocey, in conversation with BEIA’s chief executive Lisa Hopkins. The local MP for New Plymouth, David MacLeod, will also attend the conference.
“We will be looking ahead to the next decade with the Business Events National Strategic Direction 2035 – Pīata Mai – which sets out steps for measuring and growing the sector’s positive cultural, social, environmental and economic impact for the next 10 years.
“This month’s conference comes at a pivotal time for our sector as a key component of the visitor economy. With a strong focus on delivering exceptional experiences and content for all attendees, domestic and international, New Zealand’s reputation as a first-class destination for meeting and doing business is accelerating.
“It’s time to shift the conversation and focus on how, as a sector, we prepare for the next decade of growth and ensure the industry is equipped with the right tools and support to navigate this period,” said Hopkins.
Speakers during the conference include Brad Olsen, principal economist at Infometrics, Maretha Smit, CEO of Diversity Works, industry researcher Professor Carmel Foley from the University of Technology Sydney and Kari Scrimshaw, CEO of Workforce Development Council division Ringa Hora.
Topics to be covered include legacy, impact, diversity and cultural integration.
The team at the regional development agency for Taranaki are using their opportunity as first-time hosts of the conference to plug their part of New Zealand as a conference destination.
“Business events play an important role in the Taranaki economy, bringing economic benefits that extend beyond the conference rooms as delegates experience our accommodation, dining, transport and memorable activities around the Maunga,” said Brylee Flutey, general manager of destination at Te Puna Umanga Venture Taranaki.
“Our unique landscapes, connectivity by road and air and exceptional conference experiences make Taranaki well-positioned to welcome delegates from across Aotearoa and the world.”
Conference sessions will start tomorrow morning at The Devon Hotel with the Bowl of Brooklands to host a gala dinner tomorrow evening.
