The study from the University of South Australia and Flinders University also looked at whether attending virtual events had an impact on wellbeing and found virtual events boost a different facet of wellbeing than in-person events.
The research found those who attend events in-person experience more positive emotions and engagement, while those attending virtual events experience a sense of accomplishment.
“Our study took a holistic approach by looking at the relationships between attending events and wellbeing,” said University of South Australia association professor, Sunny Son, one of the study’s authors.
“We found evidence that attending events can meaningfully improve individuals’ wellbeing, encouraging communities to leverage events to improve general wellbeing.
“Wellbeing has become an increasingly important focus for individuals and communities and is linked to many benefits related to health, work, family and community.
“Previous studies have shown that higher levels of wellbeing can lead to a reduced risk of illness and injury and increase longevity.
“People with high levels of wellbeing tend to perform better in the workplace and contribute positively to their community, so it’s important not only for public health but also for building strong socially sustainable and connected communities.”
While events are often associated with wellbeing, there is little research to date that actually quantifies the association.
While the survey of more than 350 South Australians which underpinned the research was based on attending leisure events, the other study author, Flinders University senior lecturer, Dr Eliza Kitchen, connected the findings to workplace and study settings, suggesting events could be used to boost wellbeing amongst employees, their partners, clients and other stakeholders.
“These strategies not only enhance employee satisfaction and morale but also foster a more engaged and productive workforce,” said Kitchen.
“We believe that universities and schools can also use events to support student wellbeing, which is particularly important given the high prevalence of mental health issues among young people.
“Special events can provide students with valuable opportunities to interact with one another, relieve stress and achieve personal growth.
“This is also the case for local councils who can host free events to help their residents to connect with their neighbours and foster a stronger sense of community, support and wellbeing.”
“What we found is that events do much more than just drive tourism and boost the economy; they also play a critical role in enhancing wellbeing. This gives us another strong reason to support events, not just for visitors, but for the benefits of locals as well.”
