They comprised 1,950 exhibitors alongside more than 1,400 buyers with some 45,000 business appointments arranged.
“The remarkable growth and innovation displayed this year highlight the resilience and forward-thinking nature of our global travel community,” said executive director of Messe Berlin Asia Pacific, Joyce Wang.
“We are excited to continue shaping the future of travel together, pushing the boundaries of what’s possible.”
Besides the trade show, the conference program featured 160 expert speakers across 100 sessions in three dedicated tracks: Knowledge Theatre, MICE Show Asia and Travel Tech Asia.
Asia and Oceania accounted for 56 per cent of exhibitors.
Kangaroos2Kiwis, which handles both leisure and business travellers, especially incentive groups, said the event offered excellent exposure and received a positive response, particularly for Australia.
Bhanu Sachdeva, Kangaroos2Kiwis assistant manager of New Zealand operations, said: “I noticed considerable interest from attendees regarding New Zealand, which is encouraging for our outreach efforts.”
However, some agents raised concerns about visa rejections impacting their markets for both Australia and New Zealand.
“Addressing these issues would be beneficial for strengthening our relationships in these regions,” said one.
Repeat exhibitor Asia DMC from Vietnam reported good sales leads from South Korea, Australia and Russia for 2025. They include charter flights and two-tier incentive programs.
For Cinnamon Life at City of Dreams in Colombo, ITB Asia was a good platform to promote the new integrated resort which opened in mid-October. It reported a very good response, with enquiries and leads from the UK and Europe, Australia, the USA, China, the Philippines and Singapore, besides its top market, India.
Host country Singapore had a strong presence with a country pavilion and several corporate stands. Other prominent and popular Asian exhibitors were those from South Korea, Malaysia, Sabah, Sarawak and Thailand, along with global hotel chains.
