Best of both worlds
Tasmania’s pristine wilderness coupled with its high-end city hotspots is seeing a boost in business events.
It goes without saying that Tasmania is a quiet achiever in the business events sector, with the island state securing a greater share of meetings in recent years.
New attractions like the Museum of Old and New Art, new event facilities on Hobart’s waterfront, upgraded venues including the Hotel Grand Chancellor Hobart, and some of the best small-scale upmarket venues such as Cradle Mountain Lodge, all combine to give meeting planners a raft of options for events of all shapes and sizes.
CEO of Business Events Tasmania, Stuart Nettlefold, said 2012 was a spectacular one for the local business event sector.
Mr Nettlefold said Tasmania had a 15 per cent increase in conferences that Business Events Tasmania was directly involved in bidding and securing for the state.
Helping the cause in recent times are accolades including Hobart being voted as one of Lonely Planet’s `Top 10 Cities In The World To Visit’ in 2013, and Tasmania being voted as `One of the world’s top 10 destinations on the rise’ for 2013.
Wrest Point celebrates
An icon of the Tasmanian entertainment and tourism scene, Wrest Point marked its 40th birthday with four weeks of celebrations from January 14 this year.
The event, titled Four Decades in Four Weeks, had a jam-packed celebration schedule that kicked off with a Wrest Point community barbecue breakfast in the rooftop car park, and culminated with the highly anticipated Red Hot Summer Tour Concert on February 10.
“Rather than just celebrate on the official birthday date of February 10, we decided to put together four weeks of activities that truly captured what Wrest Point is all about – from its early history to its current role as an integral part of the Hobart entertainment and tourism landscape,” Wrest Point marketing manager, Matt Mellor, said.
Over the four weeks attendees enjoyed food and wine events, a photography competition, a barbecue on the lawns for Australia Day and various events for current and past staff to gather together and celebrate.
Old favourite, Regines nightclub was reopened for the four weeks, celebrating a different decade each week to celebrate so people could reminisce about they heyday.