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Zadro wins major international business events contract

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Zadro wins major international business events contract
The Australian communications agency will lead an advocacy campaign for a major international business events association.

Following a competitive global pitch, Zadro has been selected by the International Association of Professional Congress Organisers (IAPCO) to help the association deliver its advocacy work.

IAPCO has members in 45 countries and offers the only international accreditation for professional conference organisers.

“Our tender process was robust, and the final selection involved multiple parties,” said IAPCO CEO Martin Boyle.

“We needed to ensure we made the right decision and aligned with a partner that would not only be able to deliver the results we require, but also had an excellent reputation in the industry.

“We were delighted to appoint Zadro and look forward to working with their team to deliver our advocacy strategy to ensure that we achieve our ambitious goals in the years ahead,” said Boyle.

Managing director of Zadro, Felicity Zadro, who founded the agency in 2007, attended IAPCO’s flagship member meeting earlier this month.

“We are thrilled to have been chosen as the communications partner for IAPCO’s advocacy strategy,” she said.

“To kick off the partnership at IAPCO’s Annual Meeting was a great way to be immersed in the community and hear first-hand from members and partners about the difference IAPCO accredited PCOs make to clients,” said Zadro.

Zadro also works with the Australian Business Events Association.

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