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Unique venues attract more business events to South Korea

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Unique venues attract more business events to South Korea
South Korea offers more than 50 unique venues around the country that are rich in culture or regional character. Including them in MICE itineraries may draw subvention assistance from Korea Tourism Organization (KTO) or regional tourism bodies.

The venues were reviewed by MICE industry professionals and provide unforgettable experiences said KTO, which helps to cover the costs of using these places.

“We’ve picked 52 unique venues across Korea, each with its own distinct charm,” said KTO Sydney director, Hyeongjoon Kim.

“There is a range of venues, from large-scale event complexes and resort-style banquet facilities to traditional Korean-themed spaces for smaller meetings.

“Seoul and Daejeon are perfect if looking for modern, technological and industrial features. For history and culture, Gyeongju is an ideal choice, while Busan offers stunning seaside views and ancient temples.”

Seoul’s unique attractions include Floating Island Convention, an artificial island and landmark on the Han River, for groups of up to 500 pax for a conference or a cocktail party for 1,000. Groups of 150 pax can enjoy cultural experiences at the mountainside Samcheonggak near Cheong Wa Dae (Blue House), the former residence of the President of South Korea.

Busan in the southeast is a lively modern metropolis with Korea’s largest port. Its colourful hillside villages, beautiful beaches and ancient temples provide a diverse selection for corporate meetings and incentives.

The Haeundae Conference Complex (HAEVENUE) in the city centre enables delegates to mix business with pleasure. It features five-star hotels, the Shinsegae Centum City Department Store – the world’s largest department store – assorted venues and tourist attractions, all within a 15-minute walking radius.

Nurimaru APEC House takes groups of up to 300 pax. Larger groups can use the Busan Cinema Center, home to the annual Busan International Film Festival. Other options are Museum1 digital media art museum, BUSAN X the Sky – Busan’s tallest building and P.ARK for stunning outdoor events.

Also in the southeast, Gyeongju has four UNESCO World Heritage sites – the most in Korea. It offers an array of business events venues, theme parks and observatories, complemented by five-star hotels, resorts, traditional Korean hanok houses and camping sites.

Hwabaek International Convention Center has hosted more than 1,050 meetings, conferences and conventions since 2015. Gyeongju will host the APEC Summit in November 2025.

Both KTO and relevant regional tourism organisations (RTOs) provide support for business events.

“For instance, if visiting Seoul or Busan, organisers may receive support from KTO and either Seoul Tourism Organization (STO) or Busan Tourism Organization (BTO), respectively,” Kim said.

Support programs include financial assistance for site inspections, airfares and visa costs. Based on the group size, organisers may also receive souvenirs, tickets to tourist attractions and support for lunch or dinner, venue rentals and welcome events.

Gyeongju Convention Bureau also offers financial support for accommodation.

While KTO’s support applies nationally, event planners can consult KTO Sydney on what is available in specific cities.

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