TCEB president, Chiruit Isarangkun Na Ayuthaya, said the new campaign was in response to demand for wellness, plus a desire for positive contributions from meetings and a return on the meeting experience.
The bureau crafted the campaign against the backdrop of the events industry searching for more value, enhanced meaning, impactful results and invigorating attributes, he said.
The concept was derived from real resources, professional collaboration and industry experience in Thailand, he added.
The new Meet Well campaign offers event experiences based on four pillars: wellness, being well-connected, being well-balanced and having a heartfelt welcome.
The wellness pillar is about nurturing the body and mind, the well-connected pillar relates to pairing cities with nearby regions to create a varied experience within a single trip, the well-balanced pillar is centred on low impact experiences and travel with purpose while the heartfelt welcome pillar is a nod to Thai hospitality.
Speaking at AIME, the TCEB president also flagged that Thailand was awaiting the outcome of their bid to host the InterPride conference following the passing of laws allowing same-sex marriage and adoption by same-sex couples in Thailand.
Bringing back their country pavilion to AIME this year, Thailand brought 12 business events partners from Bangkok and Phuket to Melbourne for last week’s trade show.
Beyond Bangkok and Phuket, Thailand’s business events focus extends to the north of the country, where Chiang Rai and Chiang Mai are located, and to the southwest area of Phetchaburi.
