The takeover of Performance Incentives coincides with the launch of ITA Group’s Australian office in Sydney. Performance Incentives will be integrated into ITA Group’s Australian presence.
“When looking to grow, culture is at the top of our list, and we are proud to add a culturally aligned organisation like Performance Incentives to the ITA Group community of companies,” said ITA Group’s president and CEO, Brent Vander Waal.
“Over the past seven years, ITA Group has expanded our services globally through acquisition and partnership to deliver solutions and services in geographies that allow our clients and their customers to grow.
“This strategic expansion supports ITA Group’s growth goals and offers clients culturally relevant and locally managed engagement solutions to inspire and motivate employees, channel partners and customers in Australia and New Zealand.
“The move also benefits current ITA Group clients with a local presence.”
ITA Group set up European headquarters in 2021 and has made several acquisitions since then.
As part of establishing an in-country presence, ITA Group has appointed Mari Kauppinen as its Australian managing director.
Kauppinen joins the business with a demand generation and B2B marketing background, having worked for IBM for over 17 years and been the founding managing director for The Marketing Practice.
“I am honoured to lead the organisation and to provide great opportunities for ITA Group and Performance Incentives’ clients,” said Kauppinen
“By leveraging the expertise of our local team and collaborating with our global design experts, we can deliver the most creative and engaging solutions for our clients and their employees, channel partners, and customers.”
James Fielder, who founded Performance Incentives in 2001, is set to retire after more than 23 years at the helm of the company.
“I am proud of what we have created and accomplished at Performance Incentives and that we have found a partner with the same values and focus on customer success to continue to move our team and clients forward,” said Fielder.
