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REALM Events and Unicorn Group form strategic joint venture

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REALM Events and Unicorn Group form strategic joint venture
The Singapore headquartered REALM and the Australian based Unicorn Group are pooling their resources to sell the region.

Targeting clients from Europe, Asia and the USA, the two event companies have formed a partnership which will see the pair combine event production capabilities and leverage each other’s network of talent, suppliers and broader industry connections.

With REALM as a DMC and Unicorn a creative event agency, the partnership will no doubt provide a boost to clients and potential clients considering hosting their events in Australia, New Zealand and the Pacific, including destinations like Fiji.

Founder and CEO of REALM Events, Selina Sinclair, was, until recently helming the Gold Coast’s business events offering as a destination, making her a well-known figure in the Australian industry.

“This partnership marks a significant milestone in our journey to expand the destinations that we can provide solutions to for our clients,” said Sinclair.

“By joining forces with Unicorn Group, we can offer clients the best talent in the business for event planning, design and production, both within Australia and around the Pacific.”

Ron Anderson, CEO of Unicorn Group Australia, is thrilled with the partnership with REALM and is already listened on REALM’s website as the company’s creative experience officer, as well as the contact for events in Australia.

“Together we can further enhance incentive and conference options in Australia and surrounding areas,” said Anderson.

“Together, we aim to showcase the endless possibilities that Australia and the region can offer. We understand the commitment and investment required to bring people to our part of the world, so we are here to ensure visitors are treated to the very best experiences we offer.

“Our strategic expertise will also match key objectives on behalf of our clients – we are here to make heroes of our clients and their brands.”

The two companies both have a strong sustainability commitment, meaning their combined clients will likely benefit from lower impact events.

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