Twenty-five business events suppliers from Queenstown are part of the roadshow, offering Australian planners and event organisers an opportunity to meet face to face with potential event partners.
With Queenstown aiming to be a carbon zero visitor economy by 2030 – including all three emission scopes, the roadshow may also prompt sustainably minded planners to put the destination on their shortlists.
The Melbourne event will take place on Tuesday October 31 at venue The Trust on Flinders Lane while the Sydney event will be held on Thursday at Beta, an event venue on Castlereagh St, also in the city centre.
“Queenstown has seen strong recovery in Australian visitor demand following COVID-19, which has been amazing for local operators. We look forward to meeting event organisers during our Australia roadshow and welcoming them to the region in 2024 and beyond,” Destination Queenstown’s chief executive, Mat Woods.
“As a world-renowned destination for conferences and business events our operators are passionate about creating first class visitor experiences for guests, and making a positive impact on our community and the environment.”
The destination’s goal of getting to carbon zero – including for inbound and outbound air travel – in under a decade means there’s an increased focus on shorter haul markets like Australia, making the roadshow more strategically important than ever.
“Tourism inherently relies on air travel, and we’re committed to working with airlines and other partners to reduce short-haul trans-Tasman emissions to create a regenerative tourism economy,” said Woods.
Those interested in attending the roadshow can register here. Spaces are limited.