The resuming route offers another connection between Australia and one of its key business events markets, potentially boosting inbound incentive, corporate meeting and association conference business for Australia.
The route will travel via Auckland, before a 17 hour crossing to New York. The service will operate on a new 787 Dreamliner aircraft and increase from three returns a week to four in October.
The airline will offer special Qantas x New York themed pyjamas to business class passengers designed by Australian designer Rebecca Vallance, as well as offering New York inspired dishes, created by Australian chef Neil Perry, which could add to an incentive experience for groups travelling from the United States.
Qantas is expecting to launch direct flights between Sydney and New York as part of Project Sunrise in late 2025, with business and first class cabins specifically designed for ultra-long haul travel, easing the tyranny of distance barrier Australia often experiences when vying for business from markets such as the United States.
Direct flights between Sydney and London are also part of Project Sunrise and will add another welcome connection between the UK and Australia, which could boost both association and incentive business from the UK and Europe.