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PCOA conference exhibition sells out

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PCOA conference exhibition sells out
The exhibition for the annual PCO conference has sold out more than seven months before the event.

The Professional Conference Organisers Association (PCOA) annual conference is set to be held at the new $3.6 billion Queen’s Wharf development in Brisbane from December 1-3, 2024.

After a bid from Brisbane Economic Development Agency (BEDA) and The Star Brisbane, the December meeting will be the first opportunity for many of the PCO attendees to assess the potential of the new development which features several unique event spaces, alongside a more traditional 2,000m2 ballroom.

With the whole PCOA24 exhibition now sold out, the association is accepting expressions of interest for exhibitors who want to join the wait list for a booth space.

The association says sponsorship opportunities at the conference are also selling faster than previous years.

“PCOA is delighted by the overwhelming response to PCOA24, which demonstrates the trust and confidence that industry professionals have in PCOA,” said PCOA’s director of business partnerships, Maxine Tod.

“We look forward to delivering another successful educational program and conference.”

Early bird registration for the PCOA conference has opened for a variety of industry groups.

The strong demand for the PCOA comes as new competition springs up in the market, with the launch of the Australian Business Events Association (ABEA) in the middle of 2023. ABEA is scheduled to have its own conference – and an awards ceremony – at ICC Sydney two weeks after the PCOA conference.

In our February magazine, micenet caught up with the heads of all three key industry associations for business events professionals – the PCOA, ABEA and Meetings and Events Australia (MEA). Read the story here.

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