To mark the launch of the campaign, HKTB also hosted its largest ever famil trip for more than 110 incentive agents from mainland China, other parts of Asia and India, giving attendees a first-hand experience of the multitude of incentive activities and elements available in Hong Kong.
“Last year, Hong Kong welcomed over 1.3 million MICE visitors, with the meeting and incentive (M&I) segment accounting for a staggering 65 per cent,” said HKTB’s executive director, Dane Cheng.
“This makes the share of M&I the most significant increase among the segments.
“Building on this growth momentum, with the launch of the Hong Kong Incentive Playbook, we are taking it up a notch, inviting the incentive industry to experience Hong Kong like never before with the city’s newest, most authentic and immersive incentive ideas.
“We are confident that Hong Kong will become the ultimate destination for incentive travel, offering unparalleled experiences for corporations to motivate and reward their teams and create lasting memories in our city.”
The 100-plus ideas in the incentives playbook are broken down into five themes – arts and culture, wellness and nature, neighbourhoods, nightlife and parties and Hong Kong signatures.
Exclusive incentive activities include Chinese fan painting workshops at the Hong Kong Palace Museum, Tai Chi classes and team challenges in the West Kowloon Cultural District. The playbook also offers incentive venues, guided tours, festivals, hikes, healthy dining options, bars and tasting workshops for groups. Signature Hong Kong experiences include Asia’s Hollywood Walk of Fame, theme parks, visits to a massive Buddha statue and a fishing village, cable car rides and trips to The Peak, the highest point in Hong Kong.
“The fan-painting workshop is a must-do for Filipino incentive travellers,” said Maria Paz Alberto, president of Ark Travel Express Inc in the Philippines, who attended the mega famil in Hong Kong.
“We are excited to host a 50-person tour next month and introduce them to Hong Kong’s vibrant bar culture.”
Meanwhile, fellow famil attendee Kevin Kuswadi, managing director of Pelangi Tour in Indonesia, highlighted the incentive pull of some of Hong Kong’s newer infrastructure.
“Hong Kong’s new attractions, including the Palace Museum and M+, as well as its diverse array of experiences, are appealing to Indonesian travellers in search of novelty.
“The Neighbourhoods theme is sure to attract them like a magnet.”
