Since the city’s first purpose-built convention centre, Tākina, opened in June last year, Wellington has experienced a surge in both bookings and interest for conferences.
“We are excited to continue the momentum of Australian conferences choosing Wellington,” said Business Events Wellington manager, Irette Ferreira.
“We’ve seen a significant step change in the number and size of events from Australia, and the city is delivering.”
In micenet’s February magazine, Ferreira explained that the opening of the convention centre changed the conversation with potential event clients.
“We’re not talking about the hygiene factors, we can tick them, they’re done,” she said.
“We’re talking about why would you bring your meeting here and what do we have in Wellington that can enhance what you’re trying to do and how can you help us as a city enhance what we’re trying to do. So, it’s a different conversation.”
A year and a bit on from Tākina’s opening, the new campaign seeks to emphasise Wellington’s all-round offering for business events, from its air connections to Australia – more than 50 direct flights each week – to the city’s 4,000 hotel rooms in close proximity to the city’s conference venues and, what sets Wellington apart from other New Zealand destinations – its role as the host of the country’s central government.
The research institutes and government agencies based in Wellington are also in focus for the campaign, as is the city’s food, culture and nature offerings.
“We are committed to supporting Australian clients in hosting successful conferences here,” said Ferreira.
“Wellington offers something unique and a fresh perspective for delegates…just a short flight away from Australia.”
