It is designed purely with the general public in mind and will not be available for business events. Conference and corporate groups can still access the permanent digital art gallery THE LUME at MCEC, which is currently staging an immersive indigenous art event.
Tickets for the one-hour BBC Earth Experience, being delivered by Live Nation, go on sale this Thursday. The experience is produced by the broadcaster’s acclaimed natural history unit and it is to be staged at MCEC in a large exhibition space close to THE LUME.
“As Australia’s leading sustainable convention and exhibition centre, MCEC is perfectly poised to host the BBC Earth Experience,” said MCEC’s chief executive, Natalie O’Brien AM.
“We’re incredibly proud to partner [with] Live Nation to bring this world-leading experience to Melbourne – the first time the experience has been shown outside of London.”
The experience premiered in London earlier this year and will debut exclusively at MCEC on October 27, where it is scheduled to run for nine months.
BBC Earth Experience is projected on multiple multi-angle screens using the latest digital screen technology. It will use 1609m2 of floor space at MCEC.
Describing the experience, the producers said: “Visitors will take a majestic 360-degree audio visual journey as they marvel and explore iconic landscapes and connect with mesmerising animals on an epic adventure bringing environments to life. From fireflies putting on a spectacular light show in North America, to snub nosed monkeys huddling together to stay warm in Asia, and cassowary fathers protecting their tiny chicks in Australia, visitors will get to experience our seven continents in all their glory, like never before.”