The guide is primarily aimed at incentive planners, highlighting Melbourne’s unique cultural experiences and incentive activities, unique venues for gala dinners and luxury accommodation.
“Melbourne offers something for every business events traveller,” said MCB CEO, Julia Swanson.
“We created this guide to highlight how our city stands out on the global stage as a premier destination. Nowhere else can you tap into such a diverse range of exciting and different experiences, all delivered by exceptional suppliers.”
Uniquely Melbourne also goes beyond the city, laying out incentive attractions in regional Victoria, including in Phillip Island, Geelong and the Bellarine, the Mornington Peninsula and Ballarat.
“Victoria’s diverse landscapes are only a 90 minute drive away,” said Swanson.
“That allows delegates to have not just one kind of regional experience, but potentially many in a single itinerary.
“The compact size of our state means you can be enjoying the stunning landscapes of the Great Ocean Road one day, sipping local wines in the Yarra Valley the next and relaxing in natural hot springs on the Mornington Peninsula after that.
“Whether you’re seeking culture, nature or indulgence, Melbourne and Victoria deliver unforgettable experiences with a distinctly Australian charm.
“The guide provides inspiration and insights to allow event planners to create events that are truly one-of-a-kind.”
The guide also offers ideas for incorporating Indigenous culture into incentives.
See the guide here.
