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MCB launches new edition of its eGuide

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The cover of MCB's new eGuide on a tablet
The third edition showcases Melbourne’s capability to hold large conferences and cater to international markets like India and China.

With earlier editions launched in October 2022 and March 2023 by Melbourne Convention Bureau (MCB), the new edition explores Melbourne’s hosting of the Rotary International Convention for more than 14,000 delegates earlier this year and highlights where to event in Melbourne’s famed Chinatown, flagging iconic restaurants like Flower Drum, which can host private dining for up to 20 pax and larger groups of up to 50, as well as the theatre district at the edge of Chinatown, and venue and accommodation options nearby.

There’s a feature on historic venues in the city and further out from the CBD, as well as a rundown of a recent Indian incentive for 1,100 delegates, showcasing popular activities and attractions for that growing market.

For the Chinese market, which is now beginning to return to Australia, three China-ready products are served up.

The guide also highlights the best known parts of Melbourne like its laneways and arcades and includes suppliers recommended by the bureau – most likely its members.

“Data has shown that our previous two eGuides have been well received globally as an essential destination awareness and planning tool, with 8,000+ visits to the eGuide and impressive content engagement including RFP requests and hundreds of visits to featured MCB suppliers,” said MCB CEO Julia Swanson.

“The guide’s easy-to-read layout, accessible design and interactive map that enables event owners, planners and delegates to create custom itineraries – from site inspections to conference programs to pre and post travel plans – are all excellent features.

“However, it’s also the practical content that generates such a high rate of engagement, such as walkable conference program ideas with a cultural twist, showcasing how delegates can easily and safely walk from hotel to meeting venue to gala event while experiencing the melting pot of Melbourne’s iconic heritage and culture.”

All editions of the eGuide can be accessed on the Melbourne Convention Bureau website. While aimed at an overseas audience, local planners may also find inspiration amongst the venues, hotels and experiences featured in the guide.

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