Marketing

COVID-19 is causing panic among event organisers, resulting in many events being postponed or cancelled all-together. But as the adage goes: "out of adversity comes opportunity"...

The marketing industry is in crisis, says Malcolm Auld...

What you think you're selling and what you think people are buying are often two very different things, says Malcolm Auld...

At the beginning of the new year, Malcolm Auld reflects on some of the basic of marketing we tend to forget when we're caught in the daily grind...

Don't underestimate the power of direct mail, says Malcolm Auld...

Ignore video at your peril says merketing guru, Malcolm Auld...

The marketing industry is full of people with marketing job titles who have never studied marketing, let alone know the basic rules of thumb for simple communication. The tell-tale signs...

There's a reason it's called social media and not business media, says Malcolm Auld...

Part II of Malcolm Auld's article on why there's a reason it's called social media and not business media...