Marketing

Ignore video at your peril says merketing guru, Malcolm Auld...

The marketing industry is full of people with marketing job titles who have never studied marketing, let alone know the basic rules of thumb for simple communication. The tell-tale signs...

There's a reason it's called social media and not business media, says Malcolm Auld...

Part II of Malcolm Auld's article on why there's a reason it's called social media and not business media...

Malcolm Auld says it's that time of the year again when it's time to metaphorically sit on Santa's lap and reflect on your marketing in the last 12 months...

The lack of influence by influencers should influence your marketing, says Malcolm Auld...

Business event marketers take note. And that's no pun intended, says Malcolm Auld...

Don't underestimate the power of direct mail, says Malcolm Auld...

At the beginning of the new year, Malcolm Auld reflects on some of the basic of marketing we tend to forget when we're caught in the daily grind...