Incentives

In a new series of articles, Synchro Marketing's Mark McCowan provides readers with a snapshot of the importance of demonstrating the ROI of an incentive...

In the last issue of micenet, I concluded you must calculate the ROI of the incentive program (as well as the event) EVERY time. If we can't demonstrate ROI, our...

Mark McCowan wants to make certain you are aware of the main incentive program reward options - and when they are best applied...

Mark McCowan wants to ensure you avoid typical blunders when designing an incentive program...

Marc McCowan thinks many companies managing incentive travel events don't practice what they preach...

Mark McCowan provides tips to ensure your incentive program motivates your 'Stars' - high achievers who excel at anything you ask of them...

Mark McCowan planned to write about motivating your Star performers - and will in his next article. However, more immediately he wanted to comment on the recent Banking Royal Commission...

March McCowan provides tips to ensure your incentive program motivates the people who can make a difference to business results...

Mark McCown says most incentive programs target the wrong people...

In the last issues of micenet, Mark McCowan posed the question: 'Business Incentives - A program, and event or both?' His conclusion is both. But there are conditions....

Mark McCowan discusses how incentive program techniques are being used to slow the spread of coronavirus...