ICC Sydney has created two different studios, equipping them with both audio and video recording equipment. The spaces each offer a different aesthetic – with one providing a more formal table and chairs setting while the other is decked out with couches for a more informal environment.
ICC Sydney’s AV team are also offering editing services to deliver a finished product for podcast platforms as well as cuts ready social channels. The team can also facilitate livestreaming of a podcast.
“Podcasts continue to surge in popularity, giving audiences richer stories and behind‑the‑scenes insights that extend beyond the event stage,” said ICC Sydney’s director of audio visual services, Brian Nash.
“Our content creation experts record, edit and broadcast podcast episodes directly from our prime studios, connecting event voices with international audiences.”
The studios – endearingly called A Quick Yarn – provide another value-add way for event organisers to capture more content from their speakers – including high-profile talent they may have flown in for an event – and potentially from other attendees at the event, including sponsors and field experts who may not be taking the stage.
“Storytelling sits at the heart of knowledge transfer,” said ICC Sydney CEO, Adam Mather‑Brown.
“That’s why we created A Quick Yarn – a space where speakers can step straight into conversation, capturing insights in the moment and extending the life of their stories.
“It’s about helping our clients preserve their knowledge and build a lasting legacy.”
Matthew Byrne from the Australian Graduate School of Management at the University of New South Wales, has already put the new podcasting service through its paces.
“ICC Sydney’s new podcast centre is an amazing space – they’ve thought of everything to support the production of video and audio content,” said Byrne.
“From podcasts to vlogs, everything is possible here.
“What impressed me most was the speed and professionalism of the team, and that instant sense of relief knowing the technical side is handled.
“With world-class equipment and staff who are the best in their field, I’m free to focus on the topic and the conversation – and that helps me produce better content.”
The studios can also be used by those not hosting an event at the convention centre, expanding ICC Sydney’s revenue model.
The podcast studios are the latest in a series of expanded services from ICC Sydney’s AV team.
Building on broadcast studios launched at the venue during the pandemic, the convention centre has added an LED zone in its foyer, creating an advertising opportunity, and launched a content creation service earlier this year.
The Connect Hub, which includes a digital event platform and event apps, has also launched since the pandemic began.
