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ICC Sydney launches content creation service

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Sydney’s convention centre has added to its offering yet again, debuting Connect Create from its AV team.

The new service provides an in-house option for the venue’s clients to have creative developed for their events at ICC Sydney, including content for LED screens and projection surfaces and across digital displays.

Connect Create also provides content capture services at events.

“Innovation is a core pillar of ICC Sydney’s culture,” said ICC Sydney’s CEO, Adam Mather-Brown.

“We are proud to provide creative content services that are designed to empower clients to amplify their stories, elevate their brand presence and deliver richer audience experiences.”

The content creation service is part of the venue’s award-winning Connect Hub, ICC Sydney’s collection of digital event solutions, which cover speaker prep, broadcast studios, remote presentations and event apps.

“Our AV team is known for its creativity, technical ability and collaborative spirit,” said ICC Sydney’s director of audio visual services, Brian Nash.

“Connect Create brings those strengths together in a dedicated service that helps clients shape compelling content for their events.

“Whether it’s crafting bespoke LED content, producing social media short form content or designing immersive projection experiences, our team works with clients to bring their ideas to life.”

Event planners can use Connect Create to produce 3D animations and motion graphics suitable for large-scale display, to design custom PowerPoint presentations, to develop content for the immersive LED Activation Zone in the convention centre’s ground floor foyer and to develop tailored video content to support an event across multiple platforms.