Originating in the United Kingdom, HeadBox expanded to Australia during the pandemic and is now expanding into the USA.
The company provides an AI-powered venue finding platform as well as offering event management services.
The £3 million investment is helmed by Salica Investments, with Deepbridge Capital and Egora Ventures also contributing.
“Having known the HeadBox team for several years, it has been impressive to watch their vision come to life,” said Salica partner, Ross Goodwin.
“Their ability to execute, combined with a strong management team and innovative approach to the events industry, has positioned them for significant global growth.
“We at Salica Investments are pleased to support this next stage of expansion and look forward to seeing the impact they will make in new markets.”
The funds will support the growth of HeadBox in Australia and out into the wider APAC region, while it has also allowed the company to set up shop in New York where it has already locked in its first 10 venue clients and generated $25 million in event enquiries in the city.
“This new investment represents a huge opportunity for HeadBox’s global expansion as we enter the largest meeting and events market in the world,” said HeadBox founder and CEO, Andrew Needham.
“We’re going global by being local, continuing with our successful city by city expansion plan adding NYC to London, Sydney, Melbourne and Dublin.
“The energy and ambition in New York reminds me of HeadBox’s early days in London – we’re back to knocking on doors, having real conversations and building something extraordinary from the ground up.
“We’re seeing great traction with product market fit, our platform driving corporate event enquiries to iconic and inspiring venues using our platform’s suite of AI software tools, wrapped up with a blend of AI and curated editorial content.
“I’m incredibly excited about what lies ahead.”
As part of its global expansion, HeadBox is forming a global leadership team, with HeadBox Australia’s CEO, Ali Lord to join it.
“This new investment provides us with two key advantages: the opportunity to grow faster together and greater alignment amongst our global teams,” said Lord.
“We can now expand our reach into Asia, responding to our customers’ long-standing requests, while maintaining a focused, strategic approach.”
