The three-year partnership aims to encourage US and Asian headquartered associations to see the two destinations as gateway hubs for their conferences.
The two bureaus will also partner on marketing and education campaigns highlighting the value of association meetings to both destinations and will undertake client introductions for past and future meetings and event bids.
“This alliance deepens relationships between the Hawaiian Islands and Singapore, leveraging our mutual strengths and synergies to reinforce a strong pipeline of meetings, conventions and incentive business for both destinations,” said CEO and president of Hawaii’s bureau, Dr. Aaron J. Salā.
“Complementary to Hawaii, Singapore is a leading global destination for the meetings market, with advancements in sustainability, digital solutions and technological innovation at the forefront.
“We are grateful for this partnership and for what it represents – a model of collaboration that elevates us both.”
Senior vice president of the Americas for Singapore Exhibition and Convention Bureau, Eileen Lee, highlighted the mutual benefit of the collaboration.
“The SECB believes in the power of partnerships that lift and benefit everyone in our industry,” said Lee.
“This partnership is a natural fit, uniting two destinations with strategic gateways to Asia and the Pacific.
“Singapore opens doors to one of the fastest-growing economic regions, while Hawaii provides an inviting entry point to North America with its aloha spirit and commitment to sustainable meetings.
“Together, we create seamless pathways for associations to connect, grow and leave a lasting impact.
“As associations expand and internationalise, alliances like this empower the community to achieve their global ambitions.”
