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Encore debuts express content offering for event branding

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Encore debuts express content offering for event branding
The multinational production company is offering super-fast, customised event branding packages, led by human designers not artificial intelligence.

Encore’s Express Content promises affordable creative that goes beyond basic branding, produced in a 15-minute real time consultation between an event planner and one of Encore’s Express Content designers.

Content on offer includes animated holding loops, custom monograms and stylised countdown clocks. The creative will be output at high resolution and can be used across LED walls and pillars, screens, lecterns and event microsites. Content is also designed to be reusable.

“Express Content is a game-changer for event planners,” said Encore APAC’s commercial director, Michael Magafa.

“It gives our clients the power to brand their events beautifully – without the long lead times or big budgets.

“In just minutes, they can walk away with polished, on-brand visuals that elevate the entire experience.

“It’s fast, it’s affordable, and it’s backed by real creative expertise.

“We designed this service to make high-impact content accessible to every event, no matter the size or scope.”

In announcing the Express Content offering, Encore have emphasised the human touch driving the finished product as distinct from design solutions driven by artificial intelligence.

Aside from offerings like its Express Content service, Encore is the exclusive in-house production partner across a considerable variety of hotels and event venues around Australia, including W Sydney, CENTREPIECE at Melbourne Park, the Grand Hyatt Melbourne, the Doltone House portfolio and the Pullman Cairns International.