After a global search to fill the position, former CEO of Tourism Fiji, Brent Hill, has been announced as the chief marketing officer for the Brisbane 2032 Olympic and Paralympic Games Organising Committee (Brisbane 2032).
Hill leaves Tourism Fiji this month and was previously the chief marketing officer for the South Australian Tourism Commission and the head of marketing for the People’s Choice Credit Union.
“We have the opportunity of a lifetime to highlight Brisbane and Queensland on the world stage in 2032, as millions visit and billions tune in to witness one of the biggest sporting occasions and a truly unifying event,” said Brisbane 2032 CEO Cindy Hook.
“Having Brent’s global marketing and tourism experience positions us to maximise the opportunities the Games will afford, including supporting lasting legacies for Brisbane, Queensland and beyond.
“Brent has a strong track record in executing global strategic campaigns and activations.
“I’m looking forward to working with him and the broader team to bring our brand to life, particularly as we prepare to become the next Summer Olympic and Paralympic Games host after LA28.”
President of the organising committee, Andrew Liveris, highlighted the importance of Hill’s role.
“We have a multi-billion dollar Games to market and our attraction and perception will be crucial on a local, national and international level,” said Liveris.
“Brent has significant experience focusing widespread attention on specific campaigns, leading teams to deliver effective and sustained marketing and brand awareness and capturing hearts and minds for a unified cause.”
Hill will oversee the planning and delivery of brand assets for the Brisbane 2032 Olympics, as well as marketing and experiential campaigns and Olympic live sites in Australia and overseas.
“As a proud Australian, I vividly remember the excitement across the country 25 years ago as Sydney and communities across this country celebrated our home Games,” said Hill.
“In 2032, the world’s attention will be on Brisbane and Queensland and we have an incredible opportunity to elevate the city and state on the global stage like never before.
“I can’t wait to promote the wealth of accolades, people and experiences that makes us unique and attracts millions of people to our shores every year.”
Hill will start his new role with Brisbane 2032 in November.
