Sydney’s business events bidding organisation has selected Devanshi Parikh to work with potential event clients for Sydney in India.
“India is a top three source market for international incentives choosing Sydney, with the number of business events delegates travelling to Sydney from India growing by more than 50 per cent since 2019 – proving Sydney’s appeal to the most discerning travellers,” said BESydney’s CEO, Amanda Lampe, also a new face at the organisation.
“This growth has been fuelled by the quadrupling of direct flight capacity into Sydney since 2019, as well as the streamlined and much improved visa process.
“Devanshi’s on-the-ground expertise and market knowledge will be instrumental in responding to our growing Indian client base and expanding our reach and impact.”
Alongside studying at the International School for Tourism in Zurich, Switzerland, Parikh has more than two decades of sales and marketing experience in travel and tourism, including in the business events space.
“India loves Sydney’s action and adventure, sport, shopping and dining,” said Parikh.
“I look forward to working with the MICE industry to continue to strengthen the bonds between Australia and India.”
While she is currently working exclusively on business events activity out of India, Parikh will become a shared resource with Destination NSW, also working on leisure tourism activities for Sydney in India. She is based in the Destination NSW office in Mumbai.
“I’m delighted the strategic partnership between Destination NSW and BESydney has secured an in-market representative to generate new business events opportunities for Sydney, and I congratulate Devanshi on her appointment,” said Destination NSW CEO, Karen Jones.
“India is one of NSW’s most important visitor markets, with strong cultural and social ties through sport, the arts and Sydney’s large Indian diaspora.
“NSW is also the nation’s number one state for business events – a sector forecast to contribute more than $192 million to our visitor economy this year – so there’s significant opportunity for further growth from the Indian market.”
Parikh has already started with BESydney.
