Lasting two years, the partnership intends to help drive economic and social outcomes through business events.
Joint research and cross promotion of education events for the business events community are part of the collaboration arrangement.
“PCMA is the leading global association for the business events sector with strong interest in the APAC market,” said BEIA’s chief executive, Lisa Hopkins.
“The mutual respect each organisation has for the other is an important feature of this alliance.
“BEIA members will now have access to PCMA’s exceptional education content and resources to foster their development.
“This will include working together to develop education sessions at each of the PCMA APAC and BEIA conferences.
“We will also collaborate for PCMA Convening Leaders and offer free educational webinars for BEIA members.”
PCMA will participate in New Zealand’s flagship business events trade show MEETINGS, owned and run by BEIA, in Auckland this June.
“PCMA remains focused and committed to the advancement of the global business events industry and the professional development and connectivity of those throughout the APAC community,” said PCMA’s APAC managing director Florence Chua, who is based in Singapore.
“This important alliance provides a platform for collective growth – to deliver the knowledge, resources and networks essential for growth and collaboration in the region.”
