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AV1 and the Museum of Contemporary Art renew partnership

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AV1 and the Museum of Contemporary Art renew partnership
The Sydney production company and one of Sydney’s iconic harbourside venues have signed on to collaborate for another five years.

The new partnership will see AV1 become a major partner of the art gallery and boost the venue’s hosting capabilities with a sizeable injection of new event technology.

The top-floor Harbourside and Quayside Rooms will benefit from the introduction of the latest energy-efficient laser projection technology, new LED lighting and a new PA system.

Foundation Hall on the ground floor will receive the greatest level of new technology investment a the MCA looks to expand its uses, while the lecture theatre onsite will have event-level AV equipment installed including live-streaming capabilities, which will also expand its ability to be used for events. Other event venues within the art galleries will also receive upgrades in line with their intended uses.

“Since the start of this partnership MCA Australia and AV1 have worked together to ensure the MCA Venues represent the best and latest trends in event technology, with our goal to deliver incredible experiences for our clients and their guests,” said MCA’s head of venue sales and operations, Kirsty Esson.

“The plans for investment within the venues are incredibly exciting and are representative of our shared strategic vision and commitment to our customer-focused approach. The investment plan is designed to facilitate the full range of event styles hosted within each of our venues, from corporate evenings to experiential brand and launch events. This investment will also support the MCA’s public programming, performances, and night events.

“MCA Venues provide crucial revenue to support the funding of MCA’s exhibitions, collection and engagement programs,” said Esson.

AV1’s managing director Keith Wootton said the production business valued their partnership with MCA just as much now as when it began nearly two decades ago in 2006.

“We’ve enjoyed a really great working relationship with a shared vision of giving our mutual clients and their guests the best event experiences,” said Wootton.

“Throughout 2020 and 2021 we worked together to innovate with the ControlRoom solution, building an exclusive broadcasting studio against the beautiful harbour backdrop so that clients could continue to communicate during lockdowns. We appreciate MCA’s ongoing support and look forward to what’s to come in this iconic venue.

“As we look to the future, this investment in technology is a commitment of excellence to the MCA and our clients to provide market-leading solutions and great value for events professionals in one of Sydney’s most iconic locations,” he said.

Installation of the new technology at the venue will commence shortly.

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