Hosted by the Auckland University of Technology’s School of Hospitality and Tourism, the event is anticipated to have an $440,000 economic benefit for Auckland. The event is supported by Auckland Convention Bureau and Tourism New Zealand’s business events team.
“There are many people who design experiences that might not consider themselves ‘experience designers’, from event producers to artists, engineers, brand managers, computer scientists, architects, educators and many more,” said summit co-chair and AUT senior lecturer, Sandra Goh.
“This summit gives us all the chance to collaborate on new ideas about what transformational or extraordinary experience is, and what it should be for individuals and organisations recovering from the effects of the pandemic.”
Head of Auckland Convention Bureau Ken Pereira is excited for the showcase opportunities the event will yield for New Zealand’s largest city.
“This is an exceptional win for Tāmaki Makaurau Auckland. Not only can we host the discussion on how to make tourism experiences more transformative and sustainable in the future, but we can also showcase the incredible experiences here that are leading the way,” he said.
As part of the summit, delegates will sample seven tourism and culture experiences in the region, including the interactive All Blacks Experience, touring Wētā Workshop Unleashed, a Māori cultural experience at a local marae, climbing the Auckland Harbour Bridge, wine-tasting and visiting Hobbiton.