Creative Property Holdings will build a 190-room hotel on Paterson St with an “iconic international hotel partner” to be announced. There will be hospitality, business and education facilities included in the development.
“We believe a hotel of this size and international stature will be a game-changer for the Launceston CBD, supporting tourism demand and increasing visitor spend in the city and surrounding areas,” said managing director of Creative Property Holdings, Chris Billing.
“Over the past seven years, Launceston has significantly trailed behind Hobart in terms of new high-quality hotel rooms, adding only one-fifth of the new rooms that Hobart has introduced.
“With major events set to grow, including more AFL and VFL content, it’s important Launceston has the accommodation and choice of designer amenity, to meet the demand.
“As born and raised members of the Launceston community, we are passionate about transforming the city into a more vibrant visitor, education and business hub to facilitate economic growth and diversified job opportunities for local residents,” said Billing.
The Launceston Chamber of Commerce supports the development while Tasmania’s premier and tourism minister, Jeremy Rockliff has applauded the development.
“This project will create local jobs, inject $212 million into our economy and further cement Tasmania’s reputation as a year-round tourist destination,” said the premier.
“The private sector plays an important role in our tourism and hospitality sector, and I want to acknowledge Creative Holdings’ commitment to Northern Tasmania.”
The news of the latest hotel development follows Accor’s announcement in May that it had signed a 139-room Pullman in Launceston, due to open in 2027.
Tourism Northern Tasmania is also undertaking a demand and feasibility study to understand how Launceston can capture more of the business events market.
