The UK business events thinktank has partnered with IBTM World, set to take place in Barcelona in November, to develop the IBTM Forum for Advocacy.
The forum will be delivered the day before IBTM World officially kicks off with insights from the invite-only event to be shared more widely during IBTM World proper on its Impact Stage.
The forum will bring event industry stakeholders together with politicians and policy makers. The discussions at the forum will be centred around growing and strengthening the global event economy.
“We’re thrilled to collaborate with TBOE for the second consecutive year and to unveil the Forum for Advocacy in Barcelona,” said IBTM World’s exhibition director, Claudia Hall.
“As we celebrate our 20th year in this vibrant city, we are committed to fostering dialogue between industry luminaries and governmental stakeholders.
“Our goal is to showcase the immense value that the business events sector brings to economies and societies worldwide.”
Earlier this year, TBOE partnered with the International Congress and Convention Association (ICCA) to stage an advocacy event at IMEX Frankfurt, which was more of a “how-to-advocate” session.
“Advocacy remains paramount in our sector, especially amidst the backdrop of democratic elections occurring worldwide in 2024,” said TBOE director, Martin Fullard.
“As governments seek innovative solutions and avenues for progress, our industry stands ready to demonstrate the economic, cultural and social dividends it offers.
“By aligning with policymakers and speaking their language, we can effectively champion our cause and contribute to their policy objectives.”
IBTM World is one of the world’s largest business events trade shows, with around 2,500 exhibitors and 12,000 participants.
