From this month, Accor will take over the management of the 277-room Sydney Boulevard Hotel, on William St, a couple of blocks from the edge of the Sydney CBD and the 137-key Bayview Geographe Resort, comprising resort rooms and one, two and three bedroom villas, located 10 minutes’ drive from the centre of Busselton in Western Australia.
On New Zealand’s North Island, Accor will also begin managing the 187-room Wairakei Resort Taupo, under 10 minutes’ drive from the town of Taupo.
Both the Sydney and Taupo properties have considerable event space.
Wairakei Resort Taupo also includes a geothermal swimming pool, a golf course and a day spa while Bayview Geographe Resort in Busselton has direct beach access to Western Australia’s stunning coastline. Busselton is also the gateway to the Margaret River wine region and has its own airport, with flights from Melbourne, Sydney and Perth.
Each property is set to receive significant refurbishment works before it is transitioned to an Accor brand.
“This is an exciting milestone for Accor as we continue to expand our presence in the Pacific,” said Adrian Williams, Accor’s COO for the Pacific.
“These three properties are well-loved by locals and visitors alike, and we are thrilled to bring them into the Accor family.
“Our vision is to elevate their guest experiences through our powerful brands, ALL loyalty program, and world-class service offering.
“With a comprehensive refurbishment plan in place, we can’t wait to unveil their refreshed identities and welcome even more travellers to these remarkable locations,” he said.
Camil Yazbeck, Accor’s global chief development officer for the hotel group’s premium, midscale and economy division, said the the deal “reflects the shared values of our two companies, and our deep commitment to long-term success”.
“Our approach is to stand side-by-side with our development partners – bringing an owners’ mindset, offering guidance and unwavering support throughout the unique lifecycle of every property,” said Yazbeck.
“We look forward to working with Bayview International as we strengthen and shape the future of these hotels with exciting upgrades and the compelling guest experiences for which our exceptional hospitality brands are renowned.”
Meanwhile, vice president of projects and product developments for Bayview International Hotels and Resorts, Derek Yan, said the partnership with Accor represented “an exciting new era” for the hotel group.
“We have a proud tradition of delivering fantastic hotel experiences and this collaboration will allow us to elevate these three properties to new heights,” said Yan.
“With Accor’s global expertise and strong brand portfolio, we are confident that these hotels will thrive, offering even greater experiences for our valued guests. It reaffirms our commitment to growth and excellence in the region.”
