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Experience Gold Coast launches funding initiative to attract Asian incentives

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Experience Gold Coast launches funding initiative to attract Asian incentives
Experience Gold Coast is targeting incentive groups from Southeast Asia, India and the wider Asia Pacific with new subvention funding.

The new campaign is aimed at groups of between 70 and 250 delegates spending at least two nights on the Gold Coast.

Eligible incentives could receive up to $70 per delegate from Experience Gold Coast to put towards their incentive budget and spent on the Gold Coast.

Incentive activity supported by the campaign must travel by June 30, 2027 and both accommodation and incentive activities must be booked with Experience Gold Coast partners.

“The pace of investment in experiences and both high-end and affordable hotels means we can offer a diverse range of accommodation and itinerary options for incentive groups,” said Experience Gold Coast’s director of business events, Brooke Campbell.

“This gives us the flexibility to tailor proposals to every client’s style, expectations and budget and more importantly, to consistently exceed their expectations and create memorable moments.

“Our destination is all about connecting teams, inspiring creativity and celebrating success, making the Gold Coast the ultimate incentive choice.”

While this latest campaign is targeting smaller groups, the Gold Coast has been having success with larger groups too.

In 2025, the Gold Coast hosted 2,000 delegates from HDFC Bank in India and next year the coastal city will host 400 Amway Hong Kong delegates in March, 480 delegates from GoodArch from Taiwan in September and 1,200 delegates from Uniwell – also Taiwan based – in October.