The 34-pax group included celebrities from Indian film and television, Indian content creators, travel trade representatives from India and business events clients from the world’s second most populous country.
The delegation travelled to the Gold Coast in early November, at the same time as 20,000 attendees watched Australia fall to India’s male cricket team at Gold Coast stadium.
The group visited attractions including HOTA, Home of the Arts, Currumbin Wildlife Sanctuary, O’Reilly’s Vineyard and Alpaca Farm and Kirra Beach House and went hot air ballooning and cruising, took helicopter rides and experienced local restaurant offerings.
“We had a unique opportunity to showcase firsthand the Gold Coast as a destination to connect, celebrate and reward extraordinary results with extravagant recognition events,” said Experience Gold Coast’s business events director, Brooke Campbell.
“Whether it’s an unforgettable incentive program or a major international conference, the Gold Coast offers luxury accommodation, unique off-site venues and unforgettable experiences, all within 30 minutes of our world class conference facilities.”
Alongside Experience Gold Coast, Tourism Australia and Tourism and Events Queensland also supported the famil, which aimed to boost the Gold Coast’s appeal as a holiday and business events destination as well as a study option for international students.
“By bringing key trade, content and business leaders here during such a high-profile sporting moment, aligned with India’s love of cricket, we’ve positioned the Gold Coast to be front-of-mind for investment, leisure, business events and study opportunities,” said Experience Gold Coast’s international director, Jason Lucas.
“India is our fifth largest international visitor market, and it’s growing fast – with visitation up 44 per cent year-on-year.”
Amongst the part of the group focussed on driving holiday travel to the Gold Coast, delegates had a combined reach of 50 million potential travellers via social media.
Twelve locals involved in recruiting Indian students to study on the Gold Coast were also part of the famil.
