Marriott attributed the abrupt end of the collaboration to “Sonder’s default”.
“As a result, Sonder is no longer affiliated with Marriott Bonvoy, and Sonder properties are not available for new bookings on Marriott’s channels,” said a Marriott statement released on November 9.
Sonder’s website still carried “Sonder by Marriott Bonvoy” branding at the time of writing and did not appear to have released a public statement regarding the end of its affiliation with Marriott.
With Sonder’s website pushing to Marriott for guest bookings, rooms at Sonder properties are not currently able to be booked via Sonder’s own website.
The long term licensing agreement was announced last August, adding 9,000 open rooms to Marriott’s portfolio by the end of 2024, with a further 1,500 rooms in the pipeline at the time of the announcement.
Sonder offers apartment and boutique hotel accommodation in cities and destinations across several continents, including Europe, North America and the Middle East.
Sonder completed its integration with Marriott in Q2 of this year.
Marriott International revised its net room growth figure slightly following the announcement of the end of the licensing agreement with Sonder.
Marriott said its 2025 net rooms growth “is now expected to approach 4.5 percent”, down about half a per cent.
