A well-known wine region, as well as being home to agritourism attractions like Beerenberg and Jurlique, the Adelaide Hills are 20 minutes from the Adelaide city centre.
“Our congratulations to Adelaide Hills Tourism, the South Australian Tourism Commission and Business Events Adelaide for securing this highly sought-after national event,” said the chair of Regional Tourism Australia (ART), Joel Chadwick.
“We are excited to be working with Adelaide Hills on delivering an outstanding programme for 2025.
“This is a region that anchors heavily into its provenance and nature-based products, historical towns and villages, all of which are supported by a thriving local community and a growing visitor economy, common themes heavily explored by ART.”
The conference brings together those working in regional tourism around Australia to discuss opportunities, challenges and their solutions for tourism outside major city centres.
Regional tourism manager for Adelaide Hills Tourism, Tanya Jarman, suggested convention delegates should consider extending their visit to the region to experience its tourism offering.
“Our region has gone through a phenomenal growth in product and industry capability,” she said.
“I encourage delegates to take a ‘spring break’ on either side of the convention to discover it for themselves.
“Being so close to a major city, the Hills is an ideal location for pre and post-conference touring, and aviation access through a major gateway.
“We are a region that is lucky to have the best of both worlds, where you can quickly retreat from a major city or settle in for a long break.”
This is the third time the conference has been held in regional South Australia and the first time in the Adelaide Hills.
“The Australian Regional Tourism Convention will give us another valuable opportunity to showcase all that the Adelaide Hills offers, including agritourism, wellness and nature, while encouraging delegates to extend their stay and enjoy wider South Australia,” said the state’s tourism minister, Zoe Bettison.
