Produced in partnership with the Asia Pacific Incentives and Meetings Event (AIME)
AIME is the number one event for the business events community in Asia Pacific and brings together international and local event planners and connects them with the best destinations, venues and event suppliers from around the world.
AIME 2025 will be the fourth event delivered by event director Silke Calder and her team from Talk2 Media and Events, which manages the show on behalf of Melbourne Convention Bureau (MCB).
How will this edition of AIME be different from other years?
The 2025 event is set to be a blockbuster! We have expanded our footprint at our home, MCEC, to 15,000sqm over 10 bays to accommodate more than 600 exhibitors, 650 hosted buyers and the 20,000 meetings that are set to take place on the show floor.
This builds on the growth of 2024 and cements AIME as the leading event for the international business events community in the Asia Pacific region.
In 2025, for the first time the global exhibitions association UFI will hold its 2025 Asia-Pacific Conference following AIME at MCEC. We’re thrilled to have UFI delegates in Melbourne in the same week as AIME 2025. The senior level attendees from large global organisations will be a welcome addition to our event, and we will be working with UFI to make sure that they feel welcome at AIME.
As the first trade show on the international business events calendar, AIME sets the scene and standard for the year ahead.
What can exhibitors expect at AIME 2025?
We are four months out from the show and have sold 90 percent of the show floor. The support we have received from international destinations along with Australia’s convention bureaus and event suppliers has been exceptional.
A key feature for AIME exhibitors is our bespoke AI powered pre-scheduled appointment system. By matching buyers’ needs with the destinations and services on offer from our exhibitors, the technology will align more than 20,000 meetings taking place across the event.
There is no other show in the APAC region that guarantees exhibitors introductions with such highly qualified and vetted buyers.
What are you most looking forward to at AIME 2025?
This year’s Knowledge Program theme, ‘We Matter!’, will highlight and celebrate the global business events industry as a powerful catalyst for economic growth. El Kwang and his team at BEAM always curate a full program of inspiring speakers and seminars and 2025 will be sure to inform, educate and inspire.
And the AIME Welcome Event is always a great opportunity for our industry to come together to catch up with friends and colleagues from around the world – it’s always a fantastic night!
AIME 2025 will run 10 –12 February 2025 at the Melbourne Convention and Exhibition Centre.
For more information or to register to attend AIME visit aime.com.au
