A further 11 per cent of the Flight Centre Corporate customers surveyed said they spent between a quarter and half of their travel budget on business events, while another 10 per cent put the proportion of their budget going to events between 15 and 25 per cent.
The results come as FCM Meetings and Events repositions itself around the world, leveraging its FCM Travel parent brand and promoting a unified offering.
“Globalising the FCM M&E business will allow us to add consistency and scale for customers looking for a global meetings and events provider, with hub offices in all four regions, global consistency but with local nuance to understand specific client needs,” said FCM Meetings and Events global general manager, Simone Seiler.
“We now operate in more than a dozen countries globally, with future expansion plans in the works.
“Australia, India and Mexico are currently thriving for us, and we really see North America, Asia and Europe as key regions with the largest opportunities for growth.
“FCM M&E is targeting exponential growth and we’re already expanding into the likes of United Arab Emirates and South Africa – which will allow us in future to expand our workforce to more than [the] 365 that we already have servicing our valued customers.
“Our global vision for the future of meetings and travel management is centred around innovation, sustainability, accessibility and seamless integration of technology like our new FCM Venue Finder platform to enhance the overall experience for our clients.
“By combining our expertise in event management with cutting-edge technology and a commitment to sustainability, we aim to lead the industry in creating future-proof, impactful and responsible meetings and events,” said Seiler.
FCM Meetings and Events have taken on Joanne Shaw in their London office as the new global director of enterprise sales, as part of their global repositioning.
“Joanne brings a wealth of MICE industry knowledge to drive strategic growth, articulating the MICE value proposition, excelling at building multi-level relationships and stakeholder management,” said Seiler.
“Her dedication to understanding client needs and crafting tailored solutions will play a key role.”
