The events division at Corporate Travel Management (CTM) has changed its name from Event Travel Management (ETM) to CTM Meetings and Events as it seeks to better service the corporate event market.
According to CTM, the rebrand is about cost savings, efficiencies and boosting duty of care for its clients through better integration of corporate and event travel.
“Business travel is evolving, and we’re thrilled to be evolving with it,” said CTM Meetings and Events’ general manager for Australia and New Zealand, Nicole Kolotas.
“We are passionate about delivering highly creative and strategic corporate events that deliver results for businesses of all sizes. Our rebrand is all about making the journey smoother and more rewarding for our customers.”
The rebrand comes just after the wider business released the results of its global customer survey, which captured the expectations and preferences of 788 customers.
The survey showed 84 per cent of respondents expect their businesses to travel at least the same amount or more to attend conferences and trade shows in the year ahead.
The survey also highlighted the most important aspects of attending business events for corporate clients.
Ease of travel was seen as the most important, with over 97 per cent of respondents rating it in the top half of a scale of importance. Price was the next most important, with over 93 per cent rating it highly.
Event technology followed, although with a significant gap, with roughly 81.5 per cent of those surveyed considering this important. Free time in the event agenda, unique event space and an interesting or unique event destination followed.
Interestingly, multiday events were rated as important by more of the respondents than single day events.
Kolotas said the results showed the continued preference for meeting in person.
“Online conversations or calls can only achieve so much and often create an invisible barrier to genuine connection.
“Our customers’ feedback shows that the thing they love most about travelling for business is the opportunity for collaboration.
“It’s often the incidental moments at live events that strengthen business relationships – the conversation sparked by the previous session’s speaker or the casual brainstorming over a shared meal,” she said.
