The regional tourism organisation will undertake a demand and feasibility study to understand what needs to be done to put Launceston on the map for business events.
Launceston is a UNESCO City of Gastronomy with strong health, maritime and agriculture sectors.
The intention is that the current push to capture more of the business events market will balance the investment needed to fulfil the requirements of large-scale conferences with the infrastructure and assets Launceston already has.
Extensive consultation with stakeholders and the public will be part of the strategic study.
“By improving facilities and services, Launceston will be able to host more significant events, ranging from large corporate meetings to international conferences and capture a larger share of the conference market while bringing significant economic benefits to the region,” said Business Events Tasmania’s CEO, Marnie Craig.
“Engaging stakeholders and the public ensures that all aspects from skilled labour, off-site function capabilities, accommodation and experiences are thoroughly evaluated.
“This comprehensive approach will position Launceston as a leading choice for business events and conferences, ensuring long-term success and sustainable growth for the region.
“This initiative underscores Launceston’s commitment to becoming a leading business events destination, fostering economic growth and enhancing the region’s profile on a national and international stage.”
Visit North Tasmania’s CEO, Tracey Mallett, said there was already plenty for delegates in Launceston and Northern Tasmania.
“As a compact city, Launceston encourages delegates to get to know the city by walking between venues, taking in the heritage and natural beauty while being greeted by friendly locals.
“Beyond the city centre, northern Tasmania has much to offer delegates with stunning natural beauty in rivers, mountains, beaches, farmland, wineries and adventurous pursuits including mountain biking, walks and tranquil river or winery tours.
“This is a fantastic opportunity to leverage northern Tasmania’s dining opportunities, farm experiences and agritourism potential.”
Mallett said northern Tasmania’s key sectors would also work to attract conferences to Launceston.
