In what marketing specialist Auld believes is the world’s first free live marketing talk show, he will host a variety of marketing experts discussing and debating current marketing issues and opportunities in The Big Marketing Show.
“When I saw the amazing technology Synergy Effect created for hybrid events, I proposed we do something together,” says Auld.
“The Big Marketing Show is the result and it will be a game-changer for quality marketing content.”
Synergy Effect partner Mike Fleck agrees.
“This is a unique way to demonstrate how to bring brands to life in a live interactive hybrid environment, while showcasing innovative Australian technology to a global marketing audience,” he said.
The show will feature a live Q and A, allowing an audience watching from anywhere around the world to engage with the leaders on the show during its broadcast.
The first show will air next Friday morning, June 14, at 8am Sydney time, asking the question “is digital marketing more fake than real?” The guest for the show will be Bob Hoffman, an American marketing and advertising expert, who is both a speaker and an author.
Marketers from the business events industry can watch and interact with the show for free. Auld believes there will be something for all marketers around the world.
“The BIG Marketing Show will change intellectual debate around important topics affecting all marketers globally,” he says.
“It will break new ground for marketing content and provide valuable discussion and the exchange of ideas that are worthwhile to the whole industry.”
One show a month is currently planned, with the July show to look at why the marketing industry has become a punchline for jokes and the August show to investigate how AI will affect the marketing industry.
To watch the first show, register here.