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Sunshine Coast reveals new business events brand identity

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Sunshine Coast reveals new business events brand identity
Visit Sunshine Coast has launched a new logo, website and sizzle reel to sell the destination to business events planners.

An hour and a half north of Brisbane on the Queensland coast, the destination is known for its beaches, near-endless sunshine and its lush hinterland. The region stretches from Caloundra to Noosa.

Now the destination organisation, under which the local convention bureau sits, has launched new assets to represent the Sunshine Coast in the local and international business events market.

“On the Sunshine Coast, we radiate a sunny disposition, fostering a ‘sunshine state of mind’ in business event attendees,” said head of business events at Visit Sunshine Coast, Ali Thompson.

“Our natural environment enhances clarity, productivity, and tranquillity, setting the stage for extraordinary outcomes.”

The new sizzle reel shows off the natural beauty of the Sunshine Coast, as well as its intellectual side, including the health precinct at Kawana. The reel also flags the Sunshine Coast’s sustainability.

The new website also includes a new search function to help event organisers search for suppliers across the sprawling destination.