The Eventbrite Australia 2020 Event Trends Report was released yesterday, a resource which presents the thoughts and intentions of 1000 Australian event organisers. Some of the findings were that 72 per cent of respondents intend on making sustainability a focus in 2020; 58 per cent indicated that they will focus on diversity; and interactive and immersive experiences emerged as the hottest trend for the year.
What do the other 28 per cent plan on doing? Being more wasteful?
The Exhibition and Event Association of Australasia (EEAA) has launched a social media campaign targeting school leavers to consider a career in the exhibitions and business events sector. The social media vignettes are centred on the core message that ‘it takes all kinds of people with all kinds of skills to create an event’. The vignettes highlight the diversity of roles available, the many different job types and roles as well as the pathways for study into the events industry.
Great idea. They are the future of the industry, after all.
Yesterday, Business Events Australia (BEA) launched ‘Event Here This Year’, a campaign aimed at encouraging organisations to choose Australia as the destination for their events. On the campaign, Federal tourism minister Simon Birmingham said “the [business events] sector has taken a hit in recent months with increases in cancelled events as well as a reduction in international event bookings. The fact is, many fire-affected regions still have the facilities to host both small and large-scale events.”
Hopefully this campaign works!
Rydges Sydney Airport has unveiled a new restaurant, bar and lobby. The new restaurant, The Ascot, has drawn on the heritage of the area, which was a racecourse before being converted into the current Sydney Airport site. The fare is Australian with an emphasis on locally-sourced ingredients. The bar – Smithy’s Bar – features an extensive international wine and beer list.
Not a bad way to pass some time before a flight.
Oscar-winning actress Susan Sarandon has been appointed as a new global brand ambassador for Fairmont Hotels & Resorts. Ms Sarandon will star in a global brand campaign that will fuse the brand’s history with its modern facilities. The campaign is expected to be revealed in key markets around the world in spring 2020.
A little different to Oakley Court for Susan.
Brisbane Marketing and Brisbane Airport Corporation (BAC) have partnered to form a tourism marketing team in North America. The move has come as Brisbane attempts to expand its presence in key international markets, and ahead of $12 billion worth of tourism and transport projects which are set to revolutionise the visitor economy. The two newly appointed agencies and principal personnel, Luke Jones from Advocate Travel Marketing and Kylie Robertson from RS Marketing, will represent Brisbane in North America.
They’ll have to be pretty convincing for visitors to justify the long flight!
The Business Events Cairns & Great Barrier Reef team will be joined by six of the region’s key business events providers at the Cairns & Great Barrier Reef stand at AIME 2020 (February 17-19). They encourage all visitors to drop by to grab a fresh barista coffee and have a chat.
We’re certainly getting excited about this year’s AIME. Hope you are too!
Tourism Australia has launched a domestic campaign encouraging Australian to support the country’s tourism industry by holidaying at home. The campaign is also encouraging meeting planners to book events in Australia. The campaign is being supported through a $20m government funding boost.
Great to see TA leading this initiative to help affected regions and cities get back on track.