This week the NSW Government’s Visitor Economy Strategy 2030 was launched. The plan provides a roadmap to help the visitor economy recover and to grow it to $65 billion by 2030. Events have been listed as a key tactic to achieve the goal, with an accelerated investment in business events planned for the future. It is hoped that attracting these events will: “Position Sydney and NSW as the events capital of the Asia-Pacific, drive visitation and enhance the social wellbeing of NSW residents.”
Hey... we'll take it.