Laura Bradley

January 29, 2020 · Sydney, Australia

Eventbrite report reveals 2020 trends

The Eventbrite Australia 2020 Event Trends Report was released yesterday, a resource which presents the thoughts and intentions of 1000 Australian event organisers. Some of the findings were that 72 per cent of respondents intend on making sustainability a focus in 2020; 58 per cent indicated that they will focus on diversity; and interactive and immersive experiences emerged as the hottest trend for the year.


Opinion

What do the other 28 per cent plan on doing? Being more wasteful?


Laura Bradley

January 29, 2020 · Sydney, Australia

EEAA promotes business events to school leavers

The Exhibition and Event Association of Australasia (EEAA) has launched a social media campaign targeting school leavers to consider a career in the exhibitions and business events sector. The social media vignettes are centred on the core message that ‘it takes all kinds of people with all kinds of skills to create an event’. The vignettes highlight the diversity of roles available, the many different job types and roles as well as the pathways for study into the events industry.


Opinion

Great idea. They are the future of the industry, after all.


Laura Bradley

January 29, 2020 · Sydney, Australia

BEA launches campaign to get more events into fire-affected regions

Yesterday, Business Events Australia (BEA) launched ‘Event Here This Year’, a campaign aimed at encouraging organisations to choose Australia as the destination for their events. On the campaign, Federal tourism minister Simon Birmingham said “the [business events] sector has taken a hit in recent months with increases in cancelled events as well as a reduction in international event bookings. The fact is, many fire-affected regions still have the facilities to host both small and large-scale events.”


Opinion

Hopefully this campaign works!


Laura Bradley

January 28, 2020 · Sydney, Australia

New restaurant, bar and lobby for Rydges Sydney Airport

Rydges Sydney Airport has unveiled a new restaurant, bar and lobby. The new restaurant, The Ascot, has drawn on the heritage of the area, which was a racecourse before being converted into the current Sydney Airport site. The fare is Australian with an emphasis on locally-sourced ingredients. The bar – Smithy’s Bar – features an extensive international wine and beer list.


Opinion

Not a bad way to pass some time before a flight.


Laura Bradley

January 28, 2020 · Sydney, Australia

Susan Sarandon appointed global brand ambassador for Fairmont

Oscar-winning actress Susan Sarandon has been appointed as a new global brand ambassador for Fairmont Hotels & Resorts. Ms Sarandon will star in a global brand campaign that will fuse the brand’s history with its modern facilities. The campaign is expected to be revealed in key markets around the world in spring 2020.


Opinion

A little different to Oakley Court for Susan.


Laura Bradley

January 28, 2020 · Sydney, Australia

Brisbane’s new move to attract North American visitors

Brisbane Marketing and Brisbane Airport Corporation (BAC) have partnered to form a tourism marketing team in North America. The move has come as Brisbane attempts to expand its presence in key international markets, and ahead of $12 billion worth of tourism and transport projects which are set to revolutionise the visitor economy. The two newly appointed agencies and principal personnel, Luke Jones from Advocate Travel Marketing and Kylie Robertson from RS Marketing, will represent Brisbane in North America.


Opinion

They’ll have to be pretty convincing for visitors to justify the long flight!


Brad Foster

January 24, 2020 · Sydney, Australia

Cairns operators prepped for AIME 2020

The Business Events Cairns & Great Barrier Reef team will be joined by six of the region’s key business events providers at the Cairns & Great Barrier Reef stand at AIME 2020 (February 17-19). They encourage all visitors to drop by to grab a fresh barista coffee and have a chat.


Opinion

We’re certainly getting excited about this year’s AIME. Hope you are too! 


Brad Foster

January 24, 2020 · Sydney, Australia

Tourism Australia launches bushfire recovery strategy

Tourism Australia has launched a domestic campaign encouraging Australian to support the country’s tourism industry by holidaying at home. The campaign is also encouraging meeting planners to book events in Australia. The campaign is being supported through a $20m government funding boost.    


Opinion

Great to see TA leading this initiative to help affected regions and cities get back on track.